About Pro Media


Founded by media guru Shelley Anderson, Pro Media helps marketers connect with the most relevant audiences on the channels they use most for optimal exposure, cost-efficiency, and results potential. Our deep experience and media-agnostic approach enable us to laser-target the most strategic media options—traditional, digital, and out-of-the-ordinary—and develop a multimedia marketing plan designed specifically to achieve your business goals.

The media experts at Pro Media have a proven track record of exceeding expectations for hundreds of clients in dozens of industries. We offer:

  • A deeply experienced, senior-level media team that keeps its clients ahead of the latest multimedia advertising trends AND the relentless competition
  • Decades of experience, vast resources and the vision and understanding to mobilize broad media options, creating programs that deliver optimal results
  • Strong buying power and sharp negotiating skills to obtain the best rates and bonuses for our clients
  • Payment on receipt policy that gives us leverage with media for better rates and placement, bonus delivery, and value-added opportunities
  • The ability to continually review strategy as the campaign is running, analyzing cost efficiencies and interactions, and making recommendations on changes to improve them
  • Professional, prompt, reliable service delivered with courtesy and integrity

Whether you need help with all or part of your media planning, execution, and measurement, let the experts at Pro Media help you get the results you need. For a complimentary 30-minute consultation, call (760) 283-7636 or Contact Us.

Meet The Pro Media Team

Shelley Anderson

Shelley Anderson

President, Founder of ProMedia

Shelley’s experience and abilities in developing advertising campaign strategy, media planning, and media buying are unparalleled. She’s been buying digital media since 1999 and has over 40 years’ experience planning and buying local, regional, and national advertising (including Spanish language and other ethnic media) for consumer and business-to-business categories. A new technology innovator, Shelley is a regular guest speaker at schools and universities in San Diego and has taught Media Buying at UCSD Extension continuing education. Before founding ProMedia in 1988, Shelley was Media Director at Arnold Buck Advertising, serving many real estate and financial clients. Prior to that position, she was the Media Planner and Buyer at Phillips-Ramsey for San Diego Zoo, WD-40, Del Mar Thoroughbred Club, and others.

Kevin Kearns

Digital Media Supervisor

Kevin is a 20-year veteran of media and advertising and a Google Certified Paid Media and Social Media Specialist. He is passionate about building client relationships in a meaningful way and driven to uncover the best business outcomes with the least amount of fluff. His demonstrated ability to cut through the clutter while providing thoughtful solutions has made all the difference for his clients. Kevin has played the role of publisher, vice president of sales and marketing, digital advertising manager and co-founder and owner of cThru Media, a Google Certified Partner with major public and private institution clients.

Gary Ware

Digital Media Supervisor

Gary is a Google Certified Paid Media and Social Media Specialist with over 10 years of experience in Digital Media and Strategy. He has excelled in understanding the relationship between human behaviors and digital marketing and deeply understands the blend of art and science to create top performing digital strategy. Gary has worked with hundreds of clients in developing their digital game plan and helping them deliver exceptional results. Gary has sat on the board of SDX, the primary digital marketing networking group in San Diego. He is regularly sought out to speak at public events and leads workshops to help companies gain more from their staff and teams.

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