OUR APPROACH
Pro Media helps marketers connect with the most relevant audiences on the channels they use most. We have extensive experience with every media option—traditional, digital, and out-of-the-box. Whether you’re scheduling a national multimedia campaign, regional flight, or a short-term local effort, we’ll manage your campaign with our proven, results-oriented process.
Assess
We establish your marketing needs based on your business goals, then evaluate a wide array of psychographic, qualitative, and other research to determine how to best connect your message with your relevant audiences.
Plan
Our media-agnostic approach and deep experience enable us to quickly weigh each medium’s strengths and weaknesses based on optimum exposure, cost-efficiency, and results potential to deliver a highly customized strategic media plan.
Execute
With a customized roadmap, we coordinate the placement of all media and negotiate value-added opportunities (bonuses) to maximize your advertising dollars and get you the biggest bang for your campaign budget. Throughout the campaign, digital media ads are continually evaluated and optimized.
Audit
Not only do we verify ad delivery for promised exposure, we routinely review all billing for accuracy to ensure you get what you paid for and your campaign is executed as intended.
Measure
From the moment your campaign begins, we continually measure results and evaluate media performance, analyze cost efficiencies and interaction, and make recommendations to improve them. After every campaign cycle, we reassess your messaging and media strategies based on data-driven insights. These insights form the basis for assessing the next campaign.
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